![]() More importantly, chews are a better delivery vehicle than a gummy for minerals, which are notoriously difficult to work with in that format. The company favored a chew instead of a gummy to cater to consumers looking to reduce their sugar intake. “Minerals is a huge category but it’s not growing because we haven’t seen much innovation on the mineral side,” Nichols Gould told NutraIngredients-USA in an interview earlier this year. The company made its first venture outside of the gummy space this year with the launch of mineral chews. It built its empire with the help of crowdfunding on the platform CircleUp, securing $4.7 million by 2014. At the time, the amount was the largest capital raise accomplished through the platform. (For now, products in the new SmartyPaws line are available online through the SmartyPants website or Amazon, according to a press release from the company). Launched in 2010, SmartyPants is now one of the leading gummy vitamin brands in the country, available in mass retailers like Target and Walmart, supplement retailers like GNC and the Vitamin Shoppe, pharmacies like CVS and Walgreens, and natural channel food stores Whole Foods and Sprouts. “Our dog Pig was the third member of our team when we launched the company, so it was only natural for us to combine our two great loves and make a supplement for our four-legged family members." SmartyPants’ independent rise "At SmartyPants, we're obsessed with two things: Developing the best science-based nutrition, and our dogs,” said Courtney Nichols Gould, co-founder and co-CEO of SmartyPants Vitamins. Expires 8/2023 SmartyPants Mens Complete Gummy Vitamin Capsules - 180 Count. The 2017-2018 American Pet Product Association National Pet Owners Survey found that more than 60 million households in the US own one or more dogs, one reason behind why SmartyPants’ foray into animal health is with these four-legged friends. SmartyPants Mens Complete Gummy Vitamin Capsules - 180 Count. With the SmartyPaws line launch, eight-year-old SmartyPants is now a contender in the growing pet supplement market, which is worth $1.8 billion, according to data from the National Animal Supplement Council. The line of chewy supplements comes in six varieties, dosages tailored to a dog’s age (Adult or Senior) and size (Small, Medium, or Large Breed).Īmong the ingredients are shellfish-sourced glucosamine HCL, porcine-sourced chondroitin sulfate, organic kelp powder, organic chia seed powder, omega-3s (EPA and DHA), Bacillus coagulans, and methylsulfonylmethane. China: Probiotic supplements in e-commerce. ![]() Digestion and immunity probiotic supplements in e-commerce.Explained: The US e-commerce probiotic supplements market.Probiotic supplements: Global e-commerce 2018-2020, forecast for 2021.SmartyPants multi-vitamins includes omega-3 EPA and DHA essential fatty acids, vitamin. The gut-brain axis: Psychobiotic opportunity in 25 countries Each serving delivers a robust blend of premium vitamins and nutrients.assumes no liability for inaccuracies or misstatements about products. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Contact your health-care provider immediately if you suspect that you have a medical problem. You should not use this information as self-diagnosis or for treating a health problem or disease. ![]() Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. For additional information about a product, please contact the manufacturer. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists.
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